Season 1 Trailer: What Will You Be Known For?

Transcript is auto-generated from the episode audio and lightly edited; it may contain small errors.

If you asked your customers, what is your business known for? What would they say? The thing is, you have more control over their answer than you may think.

Grace: My name is Grace Griffith. I co-lead a creative agency, and we help businesses establish what they're known for through brand messaging and storytelling that really establishes who they are and what they do in ways that connect with the people that they're serving.

In this podcast, we are going to talk about how you can do just that through the lens of video production, messaging, copywriting, social media, all the things that come together for your marketing and all the ways that you incorporate your creative into how people see and interact with your business.

We're going to share insights and strategies for how you can help people understand what you're known for and establish that narrative in their mind so that when they think of you, your messaging is what comes to mind. We're going to give you examples of cross-industry elements — something that might work in a nonprofit could be the thing that makes an interior design business stand out. We'll share insights from the healthcare industry, food and beverage industry, and lots of different approaches that you can incorporate into your business to really help get your brand story across.

Grace: My co-host is Paul Griffith. He is the founder of our creative agency, Griffith Media, and he has 20 years of video production experience that he brings to the table.

Paul: That's a really long time.

Grace: You're making me feel old.

Paul: Thanks.

Grace: You're welcome.

Grace: So he'll bring that perspective to this podcast. We'll approach everything through a marketing lens as well. So creative is really important, but we'll infuse creative into a marketing approach because that is how your customers and your prospects are interacting with your brand. Both are important, and so we'll give you a balance of both.

We're also married. That's why we share the same last name, Griffith, hence Griffith Media. So you'll get that lens as well, what it's like for a married couple to be working together. It's fun. And it is fun. We'll have lots to say about that. So yeah, there'll be a little bit of interrupting each other and apologies, and yeah, it'll be fun.

So if you're someone who owns a business, leads a business, you lead a department, a team, or you're creative yourself, there is something for you in this podcast. We're going to be talking to business owners, other creatives. We're going to be talking about multiple different perspectives for how you approach your marketing, how you infuse storytelling into the different ways that your customers and your prospects interact with your brand. There's so much to learn. There's so much that we would love to share, so many perspectives to shine the light on. And so we hope you'll join us for the Known For podcast.

You don't want to miss an episode. Go ahead and hit subscribe so that shows up on your feed. And once you listen to that first episode, we would love for you to leave a review. That helps us know where you're coming from, what role you have, what perspective you're listening to this podcast from, and will help us choose what topics to talk about. So we're excited to engage with you. We're excited to share with you. We hope you'll join us for the Known For podcast.

Grace: We'll see you next time.

Paul: We'll see you next time.