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Resources: guides by the people who produce the work

Answers before you ask.

Straight answers to the questions buyers actually have: costs, timelines, planning, and how to choose. Written by the people who produce the work, not a content farm. Plus every episode of Known For, our podcast on what brands become known for.

The named column

Notes from Grace

Meet Grace
Grace Griffith laughing on the Known For podcast set, notes in hand

Strategy and storytelling, written by Grace Griffith, producer · writer · co-host of known for. Makes sure the story serves the strategy.

A crew member steadies a monopod-mounted camera to film an on-camera interview on a busy conference floor with attendees in the background

What is the difference between an event recap video and an event content strategy?

An event recap video is one finished piece that captures the feeling of the event.

By Grace Griffith
Two crew members work together at a tripod-mounted cinema camera in a studio, one adjusting the rig while the other reviews a shot

Should you hire an in-house creative team, an agency, or a freelancer?

Choose the model that solves your actual bottleneck.

By Grace Griffith
Four panelists in armchairs speak on a large stage beneath a suspended screen and circular lighting truss with a warm draped backdrop

How do you choose a Dallas video production company?

Start with work that looks like the assignment you are buying.

By Grace Griffith
Two hosts talk into boom-mounted microphones from armchairs on a podcast set in front of a large blue LED wall, lit by an octagonal softbox

How do you launch a podcast you can keep producing?

Start with a clear promise to one audience.

By Grace Griffith
01: Money questions

Money questions

The money questions: costs, capacity, and what actually moves the number.

A camera operator lines up a shot on a tripod-mounted cinema camera in a dark studio, with a softbox overhead and playback monitors glowing nearby

How much does video production cost in Dallas?

A professionally produced video project in Dallas may cost under $10,000 for a tight, simple scope, $10,000 to $25,000 for a polished production day with several deliverables, $25,000 to $50,000 for a more developed campaign, and $50,000 to $100,000 or more for complex commercial, event, travel, or multi-day work.

By Paul Griffith
A wide studio set with two people seated for a taping between LED panel backdrops, accent lighting, and a cinema camera in the foreground

How many videos can one production day produce?

A well-batched studio or interview day can often capture three to four useful long-form topics and provide enough material for six to fifteen short clips.

By Paul Griffith
A crew member steadies a monopod-mounted camera to film an on-camera interview on a busy conference floor with attendees in the background

What is the difference between an event recap video and an event content strategy?

An event recap video is one finished piece that captures the feeling of the event.

By Grace Griffith
Two crew members work together at a tripod-mounted cinema camera in a studio, one adjusting the rig while the other reviews a shot

Should you hire an in-house creative team, an agency, or a freelancer?

Choose the model that solves your actual bottleneck.

By Grace Griffith
02: Planning questions

Planning questions

The planning questions: timelines, checklists, and how to prepare.

A clapperboard is held up in front of two performers in trench coats on a set lit with blue LED panels and overhead boom microphones

How long does commercial video production take?

Let’s be clear: Griffith Media can move fast.

By Paul Griffith
A crew member adjusts a camera beside a multiview monitor showing six camera feeds while two people are recorded at a round table under studio lights

What should you plan before making a corporate video?

Before production, lock the goal, audience, single most important message, proof, speakers, deliverables, approval chain, shoot logistics, budget, deadline, and distribution plan.

By Paul Griffith
A man in a blazer sits on a stool under a soft key light with a microphone in front of him while a camera operator frames the shot

How do you prepare executives for an on-camera interview?

Give them a clear purpose, a short list of topics, practical wardrobe and schedule guidance, and a calm explanation of how the interview will work.

By Paul Griffith
An editing timeline is open on a desktop computer in the foreground while a studio set with a blue LED wall sits out of focus behind it

How do you budget for same-day event editing?

Budget for same-day editing as a separate post-production operation running inside the event.

By Paul Griffith
Two crew members confer at a control workstation with a laptop and dual monitors in a dimly lit studio

What should be in a video production proposal?

A useful video production proposal explains the goal, the exact deliverables, the work required before the shoot, the production plan, the post-production scope, the schedule, the review process, rights and file handling, assumptions, exclusions, and total cost.

By Paul Griffith
03: Choosing a partner

Choosing a partner

The choosing questions: honest criteria, including when we're not the right fit.

Four panelists in armchairs speak on a large stage beneath a suspended screen and circular lighting truss with a warm draped backdrop

How do you choose a Dallas video production company?

Start with work that looks like the assignment you are buying.

By Grace Griffith
Two hosts talk into boom-mounted microphones from armchairs on a podcast set in front of a large blue LED wall, lit by an octagonal softbox

How do you launch a podcast you can keep producing?

Start with a clear promise to one audience.

By Grace Griffith
Two camera operators check cameras with long lenses on tripods on an outdoor plaza outside an arena on a bright day

Should you film in a studio or on location?

Choose a studio when control, clean sound, repeatable lighting, privacy, and schedule matter most.

By Paul Griffith
Known For: the podcast

Hear these ideas out loud

Grace and Paul take the questions in this library to the mic: every episode with a full transcript.

Listen to Known For
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