The recap played on the arena screens, before the last session ended.
Woman Evolve filled State Farm Arena and the Georgia World Congress Center with more than 25,000 women over three days. Griffith Media covered seven locations at once, published social cuts while sessions were still happening, and finished the closing recap film in time for it to premiere in the room, to the people who were in it.
Instagram, TikTok & YouTube
Across two Atlanta venues
During the three-day event
Simultaneously, one edit team
A conference this size isn’t one room. It’s seven, running at once.
Woman Evolve 2025 ran July 31 through August 2 across two Atlanta venues: State Farm Arena and the Georgia World Congress Center. Main-stage sessions, Girl Evolve programming, panels, sponsor activations, an expo floor, and thousands of attendees moving between them.
It was the third consecutive year Griffith Media covered the conference, and the first outside our home market, which meant a leaner traveling team, portable rigs, and logistics planned around an arena we didn’t own the keys to.
The hard part was never the cameras. It was coordination: several locations needing attention simultaneously, the best stories rarely happening on the main stage, footage that had to reach editors fast, brand consistency across every cut, approvals on an event schedule, and a closing film that still needed a real emotional arc.
State Farm Arena
- Main arena
- Sponsor activation area
- Backstage + VIP
Georgia World Congress Center
- Overflow stage
- Girl Evolve, the mirrored side event for teenagers
- Mind Your Business stage, the business-focused side event
- Expo floor: vendors, sponsors, and activations
Most event content arrives after the moment has passed.
A conventional crew can come home with beautiful footage and still miss the business moment. By the time a recap is cut, attendees have stopped posting, speakers are in the next city, sponsors have closed their reports, and next year’s registration has to restart the conversation from cold.
Woman Evolve needed content on three different clocks:
- Right now, social cuts that extend the live conversation while the room is still full.
- Before it ends, a recap the audience can watch together, in the room, while it still means something.
- Afterward, a searchable library of speakers, stories, and reactions to market the next one.
We ran it like a newsroom, and kept it cinematic.
Thirteen people, seven cinematographers, an interview unit, two editors, a production manager, and a photographer, worked off one living assignment document that updated all weekend. Every operator knew their location, their subject, and what the edit needed from them before they walked in. The speed came from the system; the look came from large-sensor cinema cameras and operators who shoot films the rest of the year.
Coverage was assigned, not improvised.
Crews knew which sessions, speakers, activations, and attendee stories mattered. That killed duplicate coverage and protected the quieter stories happening away from the main stage.
Media moved on a schedule.
Priority footage was pulled, named, and surfaced to editors while the conference kept running. The handoff process mattered as much as the camera count.
The edit team worked a ranked list.
Nothing was cut first-come. Social moments, speaker clips, sponsor content, and the recap moved in an agreed order everyone could see.
Shot for the edit, not for the card.
All killer, no filler: operators clipped tight instead of letting cameras roll forever, so what landed in the edit bay was usable on arrival.
A green room, five laptops, and a publishing deadline every few hours.
The edit operation traveled with the crew: three editors on the queue, Paul cutting alongside them, and Elissa Martinez running delivery: versioning, QC, and publish. Cuts were built, reviewed, and approved on site while sessions ran, so posts went out inside the window where the audience was still watching.
Templates, graphics, captions, and end cards were built before the event started, so the edit window was spent on storytelling, not design decisions.
The broadcast feed wasn’t going to arrive in time. So we shot our own.
Stage footage for a conference this size normally comes from the IMAG broadcast system. On this event, that footage wasn’t available on the timeline same-day social required, and waiting would have meant publishing after the moment passed.
So the team built its own stage coverage instead. We set up handheld positions in several spots around the arena bowl, in the crowd, not above it, shooting on large-sensor cinema cameras and syncing to a clean audio feed.
The workaround turned out better than the original plan. The footage was 4K instead of the broadcast system’s 1080, and because it was shot from inside the audience, attendees’ raised hands and heads in frame, it read on social the way being there actually felt. A clean broadcast angle never does that.
22 finished pieces. 30 platform versions. Three days.
Every piece below was shot, cut, approved, and delivered while the conference was still running, then versioned for vertical, square, and wide placements.
Underneath the deliverables sits the part clients keep using all year: close to 50 hours of usable footage, organized and searchable by type, location, sub-event, speaker, and interview topic. Woman Evolve received all of it.
The named sponsor got main-stage treatment.
A named sponsor at this scale needs more than a logo on the screens. Wells Fargo’s presence had its own assigned coverage, the sponsor activation area at State Farm Arena was one of our seven locations, and its own deliverables, cut on the same clock as the main stage.
Sponsor content shipped while the conference was still running, so Wells Fargo’s own team saw their activation working before they ever left the building.
Attendee compilations
Real attendees engaging with the activation, not staged booth b-roll.
Pitch announcement film
The sponsor's own moment, produced like a launch video.
Thank-you reel
A finished send-off piece delivered before the event wrapped.
It premiered to the people who were in it.
The closing film was finished during the final day and played on the arena screens near the end of the last session, 25,000 people watching their own weekend played back to them before they left the building.
It went up with zero revisions. The team stayed available for notes through Saturday; none were needed. The film went on to win a Silver Telly Award.
The Telly Award–winning closing film. Silent preview: click to watch with sound.
Speed only mattered because the work was ready to publish.
16M+ views and counting
Tracked across the official conference and speaker accounts on Instagram, TikTok, and YouTube, with more than 11M landing in the weeks around the event itself.
Multiple videos past 1M views
The biggest passed 4M. Over 30 individual posts cleared 100K views, with 1M+ likes across the tracked set.
Zero revisions on the recap
Approved as delivered, screened in the arena that day, and awarded a Silver Telly.
A searchable content library
~50 hours of organized footage for the next year of marketing.
“Griffith Media absolutely exceeded our expectations. We had more social media posts and engagement than any previous conference. I’ve never gone into a recap meeting with zero edits — it was flawless.”
Amanda McIntire · Mac Creative Agency | Woman Evolve
Thirteen people who had done this before, together.
The advantage in an event this size isn’t gear. It’s a crew that has worked the same system enough times to stay calm inside it, and a client who could watch that happen in real time.
Griffith Media crew
- Director
- Paul Griffith
- Interview Unit Director
- Grace Griffith
- Production Manager
- Elissa Martinez
- Lead Story Editor
- Vince West-Penick
- Editor
- David Cruz
- Cinematographer
- Jonathan Johnson
- Cinematographer
- Ramsey Attia
- Cinematographer
- Myron Brooks
- Cinematographer
- Joseph Edouard
- Cinematographer
- Brian Edwards Jr.
- Cinematographer
- Xavier Hernandez
- Cinematographer
- Matthew Kurth
- Photographer
- Mercy Elsner
Behind-the-scenes photography: Mercy Elsner and Elissa Martinez.
Project facts
- Client
- Woman Evolve
- Event
- Woman Evolve 2025
- Dates
- July 31 – August 2, 2025
- Location
- State Farm Arena + Georgia World Congress Center, Atlanta, GA
- Services
- Event content, man-on-the-street interviews, same-day social editing, sponsor content, closing recap film
- Recognition
- Telly Award: Silver (final recap)
Your event can produce more than a memory.
Tell us the dates, the rooms, the sponsor obligations, and what needs to publish before everyone flies home. We’ll map the content operation to the event.