Thirty sets. Four kids. Five hours. One wall.
World’s Finest Chocolate, fresh off a top-to-bottom rebrand, needed its fundraising kick-off and prize films rebuilt from scratch. We wrote, cast, designed, and shot all three on the Big Screen Studios LED wall, in a single shoot day.
A classic brand in a brand-new skin, and an audience of seven-year-olds.
World’s Finest Chocolate has been part of school fundraising for decades, but they came to us fresh off a full rebrand: new colors, new artwork, new packaging, and almost nothing produced in the new system yet. Every film in the program had to be rebuilt: the kick-off that launches the season and teaches the rules of selling, and the prize films that show what selling earns.
The films had to work twice: big and silly for elementary kids, faster and drier for teenagers, and hold a gym full of seven-year-olds. Entertaining first, informative underneath, never corporate.
The only reference material was the previous generation of videos, which the client had already critiqued thoroughly. Less inspiration, more “don’t do this.” Close to a blank slate, with a style guide.
The video is made in pre-production.
Weeks before anyone touched a camera: scripts written, a casting call run, four actors matched to roles, every scene storyboarded into the most efficient shooting order. The design team spent two weeks building the world: a dozen animated backgrounds, thirty-plus stills, all drawn from the client’s new style guide. Wardrobe followed the same logic: each kid in a solid pastel matching the brand and the bar flavors. Nothing on screen is a coincidence.
Scripted + storyboarded
Every scene planned to the shot, so the day ran two to three takes per setup.
Cast for the comedy
An open casting call; the client picked the four. Kids who could land a joke, not just read a line.
Designed to the brand
Sets, wardrobe, graphics, and product all speaking the new style guide fluently.
Thirty locations. Zero company moves.
On a conventional shoot, each of these is a company move: strike the lights, pack the truck, lose an hour. On the LED wall it’s a background change and a lighting tweak. Change the set:
Five hours, start to wrap, with a costume change in the middle.
Three crew ran the day: cinematography, audio and lighting, and direction. Props staged on standby tables, wardrobe racked with backups and extra sizes, video village rolling so every take was checked as it happened. Hit the scene, two or three takes, next setup.
The wall’s curve meant two sets could be up at once: while one actor shot a scene, the next was already staged. And working with minors, the boring parts mattered too: every actor chaperoned, every release signed, a schedule a kid can actually sustain.
Three crew on the floor
Every take checked live at video village, so the client never had to be on set. Approvals ran on cuts, not folding chairs.
Two sets up at once
The wall's curve held a set in each direction, so the next scene was always staged.
Built for kids
Chaperones, signed releases, and a five-hour day a seven-year-old can actually sustain.
Exactly to spec, on budget, in one shoot day.
“They easily took our style guide and used our assets in a creative bring-to-life that made the brand shine. From casting, to scripting, and story boarding they were easy to coordinate and work with. They quickly incorporated feedback and the final product was exactly to spec with no bumps along the way. We leveraged their studio for the actual shoot and the LED wall was very flexible. I highly recommend them to anyone looking for a high quality, efficient, and creative partner.”
Allison Kapp · Vice President, Brand Marketing, World’s Finest Chocolate · from a five-star Google review
A Griffith Media production
Shot Spring 2026 · Big Screen Studios LED wall, Dallas–Fort Worth
Big-production look. Lean-production math.
If your brand needs a lot of video from a little budget, the answer is planning and a very good wall. Tell us what you’re making and we’ll scope it honestly.